01 · Overview
FusionLoop will move hubbardswim.com to Framer in about four weeks, built to keep every address you already rank for, for a fixed $15,600.
Chris Newman introduced us, and I'm grateful he did. This plan is built around one goal: move your site to Framer without losing what you've built in Google.
We design right on the real site, carry over all your blog, staff and lesson content, and put the time where the risk is: keeping your search traffic and your enrollment links working on launch day.
02 · Why now
Why move this winter.
The best time to move a website is when the move costs the least and pays back the soonest. For Hubbard, that's now.
Settled before summer searches start
Every migration comes with a short adjustment while Google recrawls. Starting now puts launch in December, so that adjustment happens in the quieter months, and the new site is settled well before families start searching for summer lessons in the spring.
Parents ask AI tools, not just Google
More families now ask ChatGPT, Google's AI answers or Siri for "swim lessons near me." Those tools quote the sites that clearly say who they are, where they are and when they're open. Today, none of your four locations does that in a way they can read.
The basics are missing, and they're quick wins
hubbardswim.com/robots.txtreturns "not found," so search engines get no instructions.hubbardswim.com/sitemap.xmlreturns "not found," so Google has to guess which pages exist.- The homepage has no structured data: no address, hours or phone for any location that a search tool can read.
Each one is checkable in a browser in ten seconds, and each is fixed as part of the move.
Your team updates the site all year
Prices, hours, staff and seasonal programs change constantly at a four-location school. On Framer, your team edits the page they're looking at and publishes in seconds, with no plugins or servers to look after.
03 · What doesn't change
Your rankings, your links, your enrollment flow.
The cheapest way to rebuild a site is to start over. It's also the fastest way to lose years of search traffic. We do the opposite: every page that exists today exists on launch day, at the same address.
- Every blog postAll ~132 stay at their current
/blog/post/…address. - Every core page
/phoenix,/learntoswim,/pricingand the rest keep their paths. Anything that does move gets a permanent redirect. - Every enrollment linkiClassPro portals for all four locations, the Level Finder quiz, Special Needs inquiry, email signup and waiver PDF.
- Your trackingGoogle Analytics and Tag Manager carried over, plus conversion tracking on Register, calls, forms and portal clicks for each location.
04 · Protecting your rankings
How we keep Google on your side.
No one can guarantee a perfect migration. What a careful migration can do is keep Google seeing the same pages, so nothing gives it a reason to rank them differently.
Google ranks individual web addresses. Each one carries its content, its title and the links pointing to it from other sites. Redesigns lose traffic for a handful of predictable reasons: addresses change without redirects, old pages get dropped, titles and content get rewritten, or a technical setting gets left behind. Our plan closes each of those gaps.
Same addresses
/blog/post/… addressCore pages and all 11 blog category pages keep their pathsEach page and post matched to its current address before launchPermanent redirects for anything that moves
Same content, same titles
Proof before and after launch
The fixes your site is missing
A short wobble while Google recrawls is normal after any migration. Because your site is missing the basics in step 05, the likely outcome is flat to better, not just "not worse."
05 · The platform
Why Framer.
We've built sites on both. WordPress earned its place, and it still runs a huge share of the web, including Camp Hubbard. But in our opinion it isn't the right foundation for where the web is heading. That's our view, and we stand by it.
- A newer, lighter foundationWordPress dates back to 2003, and two decades of add-ons tend to weigh sites down. Framer is newer and built lean, so pages stay fast.
- Less to look afterFewer moving parts means less upkeep, fewer things that can break, and a site that stays in good shape between updates.
- Ready for how families search nowMore parents find businesses through AI answers as well as Google. Fast, clean, well-organized sites are the ones those tools favor.
- From experience, not theoryHaving built and maintained both, we've found Framer the better fit for our clients, especially for upkeep and everyday edits.
Here are three Framer sites that show what's possible:
06 · Scope
What's included.
Kickoff & URL inventory
Design system & homepage
All core pages
Content migration
SEO preservation
Connections, testing, launch & training
07 · Timeline
About four weeks.
The clock starts once we have the access and content listed below. The full staging site is ready for your review at the end of week 3, and the new site launches at the end of week 4. If something arrives late, the dates move by the same number of days.
Kickoff call, every address on the current site listed, rankings recorded, and the design system and homepage underway.
You review the homepage on the real site. All core, lesson and location pages get built.
Migration finished and checked, SEO work and connections done, testing complete. Full staging site ready for you.
Second feedback round, final fixes, domain switch-over and staff training. Then 14 days of free fixes and a search check at 30 days.
The one thing that most often delays a project like this is waiting on feedback, so we ask for review responses within 3 business days.
08 · Cost breakdown
Where the investment goes.
The $15,600 is split across the six parts by the work each one needs. The price only changes if you ask for something outside this list.
Project management and coordination are included in each part, not billed separately.
Want it on paper? The two-page proposal has the scope, price and timeline in one place.
Download proposal PDF09 · Investment & payment schedule
One fixed fee. Three milestones.
The full scope above is a fixed fee of $15,600, paid in three milestones tied to visible progress.
Project start
When the agreement is signed
Staging review
End of week 3, when the full site is ready for you to review
Launch
When the new site goes live
The fixed fee includes two rounds of feedback. Anything outside the scope is quoted in writing first, at $125 an hour, so the price never changes without your approval. Hubbard pays for its own Framer site plan directly, at Framer's current rate; it replaces what you pay to host the current site. iClassPro, JotForm and Constant Contact stay your accounts. Once the final payment clears, the site, design and content are yours, in your own Framer account.
The service agreement spells all of this out. Read it, sign it, and we start.
Download agreement PDF10 · Optional add-ons
Go further.
None of these are needed to launch. Each can be added now or later, quoted separately.
AI-Driven Revenue Growth Audit
A review of where enrollments and revenue slip away across your site, enrollment flow and follow-up, with a ranked list of fixes
Spanish-language version
Phase 2, after launch. Translated pages, a language switcher and Spanish search settings. Framer charges a separate add-on for this.
Copy refresh
Rewriting page copy for clarity, enrollment and search
Older blog post refresh
Updating 2016–2020 posts so they rank again
Camp Hubbard rebuild
Camp Hubbard's site was rebuilt recently, so we can move camphubbardaz.com to Framer without starting from scratch. Pay at once, or spread it over six months at $1,250 a month ($7,500 total).
Monthly care plans
Essential
- Framer plan and uptime watched
- Up to 1 hour of edits
- Monthly Search Console check
- Broken link and form checks
- Email support, 2-business-day reply
Growth
- Everything in Essential
- Up to 3 hours of edits
- Monthly ranking and traffic report
- One older blog post refreshed each month
- Seasonal page updates (summer, Six Pack)
Partner Most complete
- Everything in Growth
- Up to 8 hours of edits
- Two new SEO blog posts each month
- Enrollment page tests and improvements
- Quarterly strategy call
- Priority support, 1-business-day reply
11 · What we need from Hubbard
The checklist that starts the clock.
Most of this is a login or a forwarded email. We'll send a short form so nothing gets missed.
- One point of contactwith authority to approve design and content.
- The current site's contentadmin access, or a data export from your developer.
- Domain and Google accessdomain settings, Search Console, Analytics and Tag Manager.
- A Framer account for Hubbardwe'll walk you through setting it up.
- Anything newthe current staff list, plus any photos or copy changes you want included.
12 · In their words
What past clients say.
I’ve worked with Josh over the past couple of years. He has gone above and beyond. The work he does is exceptional compared to other providers.
Chris Newman Jr.
Founder, Swim School Influx
Josh did a wonderful job on our website, setting it up for AI. He has an unmatched skill for design and eye-catching aesthetics. The 1st draft was awesome, we discussed some minor tweaks and it was perfect.
Fred Rhodes
Co-founder, Happy Days Vacations
Working with Josh was honestly a breath of fresh air. You can tell right away he actually cared about the work. Josh doesn’t feel like a contractor. He feels like a partner.
Eric Schleien
Founder, GSCM
Working with Josh was an outstanding experience. He was incredibly attentive, detail-oriented, creative, and knowledgeable. He took the time to understand my vision and brought it to life with professionalism and care.
Ben Kogut
Founder, Net Lease Fund
Josh transformed our messaging, improved how our customers see us, and took our website to the next level. His expertise is top in the industry.
Ken Snyder
Principal Software Engineer
Josh has an incredible talent for thinking of the big picture and implementing with precision. I have referred clients to him for various projects.
Annie Davis
Founder, Davis Designs